Construction on the first homes to be built at the former West End Brewery site will begin this year, as the master plan and branding for the new development is revealed.

To be called “Southwark Grounds”, the 1300-home redevelopment will begin to take shape this year, with first residents expected to move-in by the end of next year.

The State Government, through Renewal SA, will launch a sales campaign this week for the Southwark Grounds development, to partner with a range of private sector developers to deliver various stages of the project.

The development sector market will be presented with a two-stream mix of development opportunities.

In the first stream, five parcels of land are available for individual purchase, suitable for a range of apartment or townhouse developments. This allows for a fast-tracked construction start while the balance of roads and open space networks are being built.

The second stream offers a rare opportunity for a single developer to deliver at least 1,000 homes across multiple fronts on a stretch of land representing about two-thirds of the 8.4-hectare site.

The two-stream model will prioritise speed to market by targeting smaller developers for individual sites while retaining a master precinct area for a large partner to collaborate with the State Government as the master developer.

The first stage to be under construction is an area for 17 townhouses in the western portion of the 8.4-hectare site.

To kickstart the sales process, the Southwark Grounds brand and logo will be unveiled at the site, as consultation continues to reinstate the original suburb name of Southwark over the broader area.

With a project value of more than $1 billion, Southwark Grounds is targeting 1,300 homes, 20 percent of which will be available for first home buyers and low to moderate income earners through HomeSeeker SA.

The first stage launch of townhouses targeted for the end of 2025 will also coincide with a revitalised riverbank to be known as the Riverside Gardens as well as the rejuvenation of the portion of the River Torrens.

The development will also expand the River Torrens Linear Park Trail at the site, with the potential to create an additional 6000 square metres of green space.

The mixed-use community will provide retail, commercial, hospitality and community-use opportunities, with direct access to key transport links, employment centres, cultural and sporting attractions.

The project is anticipated to generate significant economic benefits, creating 4,000 jobs during construction and more than a hundred ongoing retail and hospitality roles.

For more information about the project visit www.southwarkgrounds.com.au

Drone vision and concept images of the area.